{"id":37885,"date":"2025-09-10T17:17:16","date_gmt":"2025-09-10T15:17:16","guid":{"rendered":"https:\/\/festivalpanoramic.cat\/?post_type=project&#038;p=37885"},"modified":"2025-10-20T18:36:46","modified_gmt":"2025-10-20T16:36:46","slug":"new-farmer","status":"publish","type":"project","link":"https:\/\/festivalpanoramic.cat\/en\/project\/new-farmer\/","title":{"rendered":"New Farmer, Bruce Eesly"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;-30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Exposicions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat extra bold||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Exhibitions<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Nom expo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat extra bold||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;39px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||19px||false|false&#8221; text_font_size_tablet=&#8221;39px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">New Farmer<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;expo de&#8230;&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; text_text_color=&#8221;gcid-73263b73-b059-42fc-a61d-05da764fa408&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;-5px||40px||false|false&#8221; text_line_height_tablet=&#8221;0.6em&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Montserrat extra bold,akrobat extrabold,Montserrat Light&#8221; global_colors_info=&#8221;{%22gcid-73263b73-b059-42fc-a61d-05da764fa408%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><strong>Bruce Eesly<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Lloc&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat extra bold||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;10px||||false|false&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;akrobat light,Montserrat Light&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>GRANOLLERS<br \/><\/b><span style=\"font-family: 'Montserrat Light'; font-weight: normal;\"><strong>Museu de les Ci\u00e8ncies Naturals de Granollers<\/strong><b><br \/><\/b>C\/ Palaud\u00e0ries, 102<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/#home-localitzacions2024&#8243; button_text=&#8221;View Map&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;bot\u00f3 pl\u00e0nol&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#e8e8e8&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;akrobat extrabold||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_margin=&#8221;-15px||51px||false|false&#8221; custom_margin_tablet=&#8221;-17px||||false|false&#8221; custom_margin_phone=&#8221;-17px|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;18px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text admin_label=&#8221;Data&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat Light||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;-34px||62px||false|false&#8221; custom_margin_tablet=&#8221;-24px||||false|false&#8221; custom_margin_phone=&#8221;-24px||44px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>From October 16 to November 30<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Hours&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#8b794f&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;22px&#8221; open_icon_color=&#8221;#8b794f&#8221; open_use_icon_font_size=&#8221;on&#8221; admin_label=&#8221;Horaris&#8221; _builder_version=&#8221;4.27.4&#8243; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide image=&#8221;https:\/\/festivalpanoramic.cat\/wp-content\/uploads\/2025\/09\/38_panoramic_2025_Granollers_DSC08684_Marc-Font-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide image=&#8221;https:\/\/festivalpanoramic.cat\/wp-content\/uploads\/2025\/09\/22_panoramic_2025_-Granollers_DSC00364_Marc-Font-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide image=&#8221;https:\/\/festivalpanoramic.cat\/wp-content\/uploads\/2025\/09\/21_panoramic_2025_-Granollers_DSC00336_Marc-Font-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide image=&#8221;https:\/\/festivalpanoramic.cat\/wp-content\/uploads\/2025\/09\/39_panoramic_2025_Granollers_DSC08691_Marc-Font-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;akrobat light||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; inline_fonts=&#8221;akrobat extrabold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">New Farmer<\/span><\/i><span style=\"font-weight: 400;\"> presents itself as a collection of documentary photographs from the 1960s that appear to celebrate the successes of the Green Revolution \u2014 a period marked by increased grain production through new agricultural technologies. But as the narrative unfolds, the images begin to challenge the viewer, drifting beyond the believable and tipping into the absurd. The work questions the dominant narrative of technological progress and explores our extractive relationship with nature, as well as how history is constructed and perceived through images.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">New Farmer<\/span><\/i><span style=\"font-weight: 400;\"> has been exhibited at Rencontres d&#8217;Arles (Arles), Haus am Kleistpark (Berlin), Jimei x Arles (Xiamen), and Hangar (Brussels). The photobook was nominated for PHotoESPA\u00d1A and won the PhotoBookMuseum Dummy Award 2024.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e8e8e8&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;akrobat light||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;1px|||||&#8221; inline_fonts=&#8221;Montserrat extra bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-family: 'Montserrat extra bold'; font-weight: normal; font-size: x-large;\"><span style=\"font-weight: 400;\">Bruce Eesly<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bruce Eesly (b. 1984) is a visual artist and gardener based in Berlin. His practice blends archival photography with AI-generated imagery in a continuous exploration of the boundaries between reality and fiction. Through this mix, his work not only questions the reliability of images, but also the mechanisms through which historical narratives are built and legitimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Driven by genuine curiosity, Eesly investigates the history and impact of industrial agriculture, the absurdities of hyper-technological society, and the evolving role of photography in the digital and algorithmic era. His work engages critically with the image as a tool of power, memory, and fiction \u2014 navigating the space between the documentary and the speculative.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;rss&#8221; url=&#8221;https:\/\/eesly.xyz\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ff8a3c&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]rss[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/bruceeesly\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/festivalpanoramic.cat\/wp-content\/uploads\/2025\/07\/bruce_eesly_panoramic.png&#8221; title_text=&#8221;bruce_eesly_panoramic&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExhibitionsNew FarmerBruce EeslyGRANOLLERSMuseu de les Ci\u00e8ncies Naturals de GranollersC\/ Palaud\u00e0ries, 102From October 16 to November 30Tuesday to Saturday from 4.00 pm to 7.00 pm Sunday from 11.00 am to 2.00 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37973,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[156,166,143,141],"project_tag":[],"class_list":["post-37885","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-exhibitions-2025-en","project_category-exhibitions-granollers-2025","project_category-panoramic-2025-en","project_category-panoramic-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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