Exhibitions
New Farmer
Bruce Eesly
GRANOLLERS
Museu de les Ciències Naturals de Granollers
C/ Palaudàries, 102
From October 16 to November 30
Hours
Tuesday to Saturday from 4.00 pm to 7.00 pm
Sunday from 11.00 am to 2.00 pm
New Farmer presents itself as a collection of documentary photographs from the 1960s that appear to celebrate the successes of the Green Revolution — a period marked by increased grain production through new agricultural technologies. But as the narrative unfolds, the images begin to challenge the viewer, drifting beyond the believable and tipping into the absurd. The work questions the dominant narrative of technological progress and explores our extractive relationship with nature, as well as how history is constructed and perceived through images.
New Farmer has been exhibited at Rencontres d’Arles (Arles), Haus am Kleistpark (Berlin), Jimei x Arles (Xiamen), and Hangar (Brussels). The photobook was nominated for PHotoESPAÑA and won the PhotoBookMuseum Dummy Award 2024.
Bruce Eesly
Bruce Eesly (b. 1984) is a visual artist and gardener based in Berlin. His practice blends archival photography with AI-generated imagery in a continuous exploration of the boundaries between reality and fiction. Through this mix, his work not only questions the reliability of images, but also the mechanisms through which historical narratives are built and legitimized.
Driven by genuine curiosity, Eesly investigates the history and impact of industrial agriculture, the absurdities of hyper-technological society, and the evolving role of photography in the digital and algorithmic era. His work engages critically with the image as a tool of power, memory, and fiction — navigating the space between the documentary and the speculative.
